Search Engine Optimization Skills

What Is SEO?

SEO is the process of increasing Web traffic to your website by increasing its rank in search engine results.

SEO Services by Daniel Wahlstrand

Why Digital Marketing Is Important

Back in the early 2000's, during the Dot-Com burst (and bust), companies rushed to get a website established. Since then, the industry has transformed and so has the average Web user. Google now has complex algorithms and requisites it uses to rank websites. Research into information architecture & user experience have shown web designers and developers how to make great websites that engage and interact with users.

A good amount of business owners are still under the assumption that having a website is good enough.

All of these are viable options, but from my experience nothing beats having your own website that's optimized to reach the people searching for businesses like yours.

Anyone can design a website that looks great, but not everyone understands the science behind search engines. Anyone can build a free website with a Web builder, but most of those platforms break the code to a point where search engines can't even read the content.

I have extensive experience taking businesses to new heights by implementing tried-and-true SEO measures that search engines will pick up on and rank you for. Proper SEO & SEM simply make a website the best marketing tool a business can have.

While you're here, take a look at the various case studies to see direct examples of my SEO work.

SEO Factors

On-Page SEO

On-Page SEO is the first step in finding online success. Focuses on what truly matters: the code & content.

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Off-Page SEO

Off-Page SEO is external means to promote your site online like local directories, link building & social media.

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On-Page SEO

On-Page SEO is quite in-depth with many different factors that need to be considered. Here's a gist of what I look at:


Having quality, engaging & unique content is the #1 goal in SEO. Here I focus on keyword research & implementation - what keywords are people using in their searches, and where these keywords will be used in your content.

Other factors I'll check are:

  • Content freshness - is your content new and/or trendy?
  • Is your content is thin or lacking substance? Google will penalize pages that lack content


Information Architecture looks at the layout and coordination of content on the page.

Here I will find:

  • Can Google and Bing index all of your pages?
  • Can your website display properly on mobile devices like smartphones and tablets?
  • Does your site have duplicate pages or canonicalization problems?
  • How fast does the website load?
  • Do the URLs describe the page?
  • Is your website secure?


This is the technical side of SEO and deals with specific HTML elements that give off ranking signs to search engines. Here I will inspect:

  • Title Tag - The boldfaced part of any given search result.
  • Description tags - The descriptive text below the title in search results.
  • Structured Data - Does the website take advantage of microdata?
  • Header tags - Are the headers of each section properly labeled?

Off-Page SEO

Off-Page SEO is also very in-depth with many elements that need to be considered. Here's a gist of what I look at:


Google looks at things like your authority (backlinks, social shares, etc.), engagement (how long people visit your site), and history (how long your domain as been around) to determine your page's trust index. If you have risqué links or shares, if people leave your site quickly, or if your website is brand new, the more negative your trust index is.


Backlinks are part of the the trust index, but also important enough to be their own ranking factor. Google looks at the reputation of these backlinks, the keywords found within, and how many of them you have. Apart from having quality content that people enjoy, backlinks are the most important aspect of SEO.


Google needs to know your locale information in order to promote your website more efficiently to people within the proximity. This includes the city, state/province, and the country you're in. Another factor is how many people from your locale frequent your website?


Using social media isn't a direct way for your to increase your search rank, but it's a great tool for local marketing. There are two factors Google does pay some attention to: 1) Are respectable accounts sharing your content? & 2) How many times is your content being shared?