To put the term, Search Engine Optimization (SEO), as simply as possible is really hard to do. There are so many factors that affect your website’s visibility and ranking on major search engines. The simplest way I can summarize SEO is:
SEO is the process of increasing Web traffic to your website by increasing its rank in search engine results.
Why SEO Is Important For Business
Back in the early 2000’s, during the Dot-Com burst (and bust), companies rushed to get a website established. Since then, the industry has transformed and so has the average Web user. Google has complex algorithms and requisites it uses to rank websites. Research into user experience has shown web designers and developers how to make great websites that engage and interact with users.
However, a lot of business owners are still under the assumption that having a website is good enough. Some choose the cheap route and use Wix, SquareSpace or other Web builders.
All of these are viable options, but from my experience nothing beats having your own website that’s optimized to reach the people searching for businesses like yours.
Anyone can design a website that looks great, but not everyone understands the science behind search engines. Anyone can build a free website with a Web builder, but most of those platforms break the code to a point where search engines can’t even read the content.
I have extensive experience taking businesses to new heights by implementing tried-and-true SEO measures that search engines will pick up on and rank you for. SEO will make your website the best marketing tool you have, and it will last a very long time.