With each web design I have built and will build, the promise is simple: the client will get a modern, responsive web design that's built to their specs and with today's Web user in mind. I'll put in the extra effort to research who the target audience is and build the site to that audience's expectations.
I stay up-to-date with the best user experience practices and incorporate them in to all of my designs. The website will be easy to use and the content will be easy to find.
Graphically, I strive to give the visitors to the site a great first impression and a clean interface. I don't believe in cheap frills, meaningless animations or other design aspects that are made to distract. Great web design is simple and subtle.